As fate would have it in the First World War, metals were in short supply and women were increasingly becoming mainstays in the workforce. Corsets were practically shortened because of this, and the smaller garment’s design evolved continuously. There was even a time around World War II when bullet bras (that look similar to Madonna’s iconic cone-shaped bra cups in the 90s) were the norm, especially since these bras not only offered great protection and support, but also made the breasts look bigger.
Then came the more modern brassiere designs. The 60s gave birth to push-up bras and lace bras, while the sports bra was invented in the 70s (then named “Jogbra”). Now, new styles and designs of these delicate garments are manufactured and made trendy, including comfy and stylish plus size bras.